Posted by: Viviana M. Rueda Image | May 12, 2009

How to look like a Model off Duty

For anyone not around in the 1960’s, the term “Mod” doesn’t necessarily mean anything.  When I grew up it was often used to refer to avant-garde fashionable types.  We used the term when describing the appearance of cool or chic people who usually dressed all in black, with crisp and structured lines, sleek haircuts and black sunglasses.  Very London.  So it’s not a surprise that the term came about in the 1960’s in London amongst cliques of London youngsters who had inclinations toward new fashions, slim-cut Italian fashions and modern jazz.  But now there’s a new meaning to Mod and it’s actually an acronym for “Model off Duty”.  What does this mean?  It means that when you walk out the door you look so chic it’s break taking but the look is so unassuming it’s as if you didn’t even bother to look in the mirror.  And why on earth would you look in the mirror after all?  You’re paid the big bucks because you’re gorgeous.  Think Kate Moss, Bianca Brandolini d’Adda, Lily Donaldson, Agyness Deyn,  and Caroline Trentini.   



Model Lily Donaldson

Now for the rest of us earthly creatures, we must rely on subterfuge, stylist tips and tricks, and down-right scrappy ingenuity to achieve the MOD look.   But chickies you can, if you want to.  It’s not necessarily about being a stunning beauty, although having 180 cm of almost all leg really doesn’t hurt.  As I’ve said before, it’s how you carry yourself, your confidence in being a woman, and a dedication to understanding silhouettes and design.  With these things you can achieve a MOD look.  Some of my favorite suggestions for Spring 2009 follow.  And by the way, a lot of these looks don’t need to be uber high fashion, head down to Santee Alley, The FIDIM store in downtown L.A., rifle the sale jewelry box at Banana Republic, shop the discount stores online – Looking MOD is much easier when you’ve a huge checking account but by no means does it require you to be a millionaire.  Case in point, check out the youngsters that attend FIDIM in downtown L.A.  Trust me, these kids rarely have a couple of dimes to rub together and they can pull MOD off. 


Claudia Endler Wide Cuff

Claudia Endler Wide Cuff

Chunky bangles.  Think African- or Asian-inspired.  And layer them.  I love thick wire bangles that you can stack.  Check out bangles at Tejani or Claudia Endler.  Tejani has super small sizes too for you tiny girls.

Looking to be brave?  If your physique can carry it off…mix patterns.  Some of the most chic outfits I’ve ever seen are mixed patterns. 

Block patterns – Look for color block prints that are layered in funky ways.  Where to find these?  Check out stores such as Zara, H&M and Forever 21.


Gucci Spring 2009

Crazy shoes – crazy heels!  Okay this is the time to indulge in off-the-hook high heels and funky shoes.   Work it while it’s hot.  One of these days we’ll go back to boring and boring (hopefully not).  And for the sake of your ankles as well as for making the MOD look appear credible, learn to walk in massive heels, or you’ll ruin the effect.

To look super chic and very  Balenciaga, flaunt clothing with zipper accents.  Very 1980’s punk and new wave.  Oh Hello WHAM!

Big necklaces.  Make a statement!  Layer multiple long strands or short strands for a Coco Chanel feel.  But don’t forget to do what she used to do before going out – Remove one piece of jewelry.   For layering options check out the May Yeung Spring 2009 Collection, classic and timeless, you can mix and match these babies for multipe ROI.



  1. […] and a white blouse or tee.  Throw on some modern or tribal jewels and you’ll be positively MOD (otherwise known as Model Off […]

  2. […] as is looking like a Hootchie on the weekend LA-Vegas commuter flight), why not channel your inner M.O.D.? M.O.D. […]

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